Rew Magazine Article | Madelon Group Unveils REDtech, a First-of-its-Kind Real Estate Platform
Madelon Group, a housing company that streamlines the development process for modern, urban living spaces, today announced the official launch of REDtech. The first-of-its-kind real estate development platform is designed to facilitate a seamless start-to-finish approach to multifamily prefabricated and modular development. By bringing standardization and automation to the pre-development process, REDtech rapidly decreases the time, risk, and uncertainty associated with ground-up multifamily development, and paves the way for increased housing supply.
REDtech is the first platform of its kind, combining its revolutionary software with advancements in hardware to finally bridge the gap between multifamily development and modular prefab factories. Leveraging REDtech, platform users can analyze, design, and execute a new project quickly and easily. The platform automatically determines a project’s optimized floor plan based on modular and replicable models that have been pre-designed in conjunction with Madelon Group’s factory partners. With REDtech, anyone can easily underwrite a new project, visualize what the property will look like both externally and internally, create an Offering Memorandum, gauge its viability, evaluate operational costs, connect with one of Madelon Group’s trusted factory partners, source the debt needed to fund a project, and even determine the property managers that will oversee the property post-development.
“For the last several decades, the United States has faced a widespread housing crisis, as the market struggles to satisfy the demand for new housing. This reality has only gotten worse, with the COVID-19 pandemic’s effects on supply chain and prices,” said Alfonso Medina, Madelon Group’s Co-Founder and Chief Executive Officer. “This is why we have to productize the development process to reduce barriers to entry and enable a more bottom-up approach toward the creation of housing. At Madelon, we’re deeply committed to combating the growing housing crisis, and we’re proud to have created a simple and effective solution that revolutionizes the multifamily development process and will ultimately bring an increase in quality living spaces where they’re needed most.”
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